Launched by Art of Change 21 in 2015 ahead of the COP21, Maskbook is the first participatory, artistic and citizen action project addressing the existing link between health, air pollution and climate change.
International work of art, Maskbook raises awareness and mobilizes people for the environment, using the mask as a symbol. Through Maskbook, the anti-pollution (or dust) mask, the symbol for pollution, is transformed into a symbol for solutions.
Its aim is to mobilize citizens through creativity and via "DIY" in order to raise awareness on the increasingly high stakes of air pollution and global warming, and their impact on health.
Maskbook is an international project. The mask is a universal symbol that is recognizable by all cultures and regions of the world.
Maskbook already has thousands of participants worldwide, from over 30 countries, and more than 12 countries have already hosted Maskbook projects (exhibitions, workshops, etc.) including Ecuador, South Korea, China, Kenya, Belgium, and Cambodia, to name a few.
Getting involved in the Maskbook adventure is easy and accessible to all: simply create a mask in a creative and ecological way, or digitally create a mask, and take a masked portrait. This portrait then joins the international gallery of portraits online and is exhibited internationally.
There are many ways to participate in the Maskbook project : mask creation workshops, exhibitions, the online portrait gallery, the mobile app (available on Apple Store and Google Play) and Mask-Trotter! It is possible to join the Maskbook adventure whether you participate solo, collectively, at special events or through travel.
Many artists, environmentally-engaged celebrities, architects, designers, inventors, DIY and upcyclying gurus, have already participated in the Maskbook project, such as the French minister of Ecology Nicolas Hulot, the artist Lucy Orta, the climatologist Valérie Masson-Delmose or the Japanese architect Tadao Ando.
Since 2016, the UN Environment has been an institutional partner of Maskbook, and the Schneider Electric Foundation is its main partner.
A new community Based on Creativity
Maskbook mobilizes the creativity of citizens and enables them to become aware of their capacity to create a different, "post-carbon" world and to act in the face of the environmental crisis.
80% of the participants said that Maskbook had made them more optimistic about their ability to solve the environmental crisis and 70% of respondents said that Maskbook had influenced their behavior in favor of the environment or encouraged them to do more "ecogests".
Maskbook is a showcase of solutions in the face of the environmental crisis. Through Maskbook, citizens of the world contribute their unique, uplifting and engaged message for the environment.
Creating masks incorporates the fields of DIY and the circular economy (recycling, upcycling) as well as different technical skills, whether it is artisanal craftsmanship (sewing, embroidery, carpentry...), technological skills (digital creation, 3D printers, 3D scans) or other creative know-how (painting, sculpting...). All creative, innovative and eco-responsible practices are part of the project.
An inclusive Project
Maskbook is an inclusive project that involves people and communities who do not always have access to the Internet or who live in very remote regions of the world: these people are often the the most affected by air pollution and global warming. The residents of the Kangemi slum of Nairobi and the Badjaos of Borneo participated in Maskbook via a dedicated workshop and thanks to a special Maskbook action conceived with the famous French photographer Pierre de Vallombreuse, a member of the Conclave of Art of Change 21 in 2014.
Citizens from the most remote regions of the world were able to express themselves, such as Migma from Bhutan as well as Nepalese youth from Pokhara, thanks to the Maskbook action Mask-Trotter, where globe-trotters carrying a Maskbook kit propose a mask-creation session with the people they meet on their travels, engaging in an intercultural dialogue on health, climate change and air pollution.
A PROJECT BORN DURING THE CONCLAVE OF ART OF CHANGE 21
Maskbook was born during the Conclave of Art of Change 21, an international meeting of eco-creation, that took place at the Gaîté Lyrique in Paris in 2014, just ahead of the COP21.
This Conclave brought together 21 artists, social entrepreneurs and youth involved in the ecological transition who collectively imagined Maskbook.
Chinese artist and photographer Wen Fang, member of the first Conclave of Art of Change 21 in 2014 and personally affected the air pollution crisis, humorously thought of the idea for the project :
“In China we do not have Facebook, but since we are all wearing masks to protect us against pollution, if we had it, Facebook would be renamed Maskbook!”
Wen Fang still plays a major role in the project : she regularly hosts Maskbook workshops throughout Asia.
Download the presentation document HERE